Does ice cream only sell when the sun is shining?
No! High quality, freshly made ice cream will even sell all through winter, and many Edoni customers do just that.
Looking for ways to sell ice cream all year round? Here are some tried-and-tested, weather-proof ideas from our Edoni customers.
- Home delivery (e.g. on Deliveroo and Just Eat)
- Take away tubs to serve at home
- Ice cream celebration cakes to take away
- Limited edition flavours on holidays like Christmas, Easter and Saint Patrick’s day
- Weddings
- Host birthday parties in their cafes
- Wholesale to restaurants, specialist food outlets and delicatessen
In summary, sunny weather certainly helps ice cream sales, but it’s not the only factor. The quality of your ice cream alongside some simple marketing can help boost sales on those rainy days.
If you are still building your brand, why not offer an ugly weather discount when it’s raining.